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by D. Forbes : The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy

ISBN : #1137502037 | Date : 2015-06-15

Description :

PDF-17426 | In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author’s own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations…. The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy


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The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books) PDF




by Bill Capodagli : The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)

ISBN : #1259583872 | Date : 2016-04-20

Description :

PDF-618c5 | “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pi… The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)


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International Marketing Strategy Ev LOWE PDF C597c9426

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by LOWE : International Marketing Strategy Ev

ISBN : #1844802094 | Date : 2004-09-16

Description :

PDF-c31af | … International Marketing Strategy Ev


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International Marketing Strategy Ev by by LOWE

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Strategic Management Marketing Service Sector PDF Fd2f0a0eb

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by Christian Gronroos : Strategic Management and Marketing in the Service Sector

ISBN : #0862380596 | Date : 1984-11

Description :

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Strategic Management and Marketing in the Service Sector by by Christian Gronroos

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Value Based Marketing Strategy Santiago Lopez PDF E24085429

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Value-based Marketing Strategy PDF




by Santiago Lopez : Value-based Marketing Strategy

ISBN : #162273033X | Date : 2015-09-15

Description :

PDF-ba1bf | This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship ma… Value-based Marketing Strategy


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Value-based Marketing Strategy by by Santiago Lopez

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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

Description :

PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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Brand Revolution: Rethinking Brand Identity by by M. Sicard

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International Marketing Strategy Frank Bradley Ebook PDF D9cc8ed8e

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International Marketing Strategy PDF




by Frank Bradley : International Marketing Strategy

ISBN : # | Date : 2004-12-09

Description :

PDF-49cff | International Marketing Strategy, 5th Edition illustrates the full range of tasks facing the firm in today’s competitive business environment. The book explains how to integrate the various market entry and development strategies into a series of decisions that reflect an interplay of the international marketing environment, technological forces and strengths and weaknesses of the firm.The book … International Marketing Strategy


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International Marketing Strategy by by Frank Bradley

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Conversations That Complex Sale Opportunities PDF 177285771

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Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals (Marketing/Sales/Advertising & Promotion) PDF




by Erik Peterson : Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals (Marketing/Sales/Advertising & Promotion)

ISBN : #0071750908 | Date : 2011-04-04

Description :

PDF-2a8d6 | Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” ―Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to bui… Conversations That Win the Complex Sale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals (Marketing/Sales/Advertising & Promotion)


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Setting Profitable Prices Website Step PDF D32fe7f75

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Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant PDF




by Marlene Jensen : Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant

ISBN : #111843076X | Date : 2013-01-29

Description :

PDF-a1dc2 | Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant … Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant


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Toyotas Global Marketing Strategy Breakthrough PDF 4674a1c98

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by Shozo Hibino : Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen

ISBN : #1138059412 | Date : 2017-08-25

Description :

PDF-b856e | Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mind-set (Toyota thinking habits) using Breakthrough Thinking. Toyota has been famous for Kaizen (improvement) activities — Kaizen activity is necessary for innovation. There are many books on the market that discusses the Toyota Production System, but few that insightfully analyse i… Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen


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Long Term Profitability Management Briefings Executive PDF 7fecc64ae

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Pricing For Long-term Profitability (Management Briefings Executive Series) PDF




by Alan Warner : Pricing For Long-term Profitability (Management Briefings Executive Series)

ISBN : #0273659332 | Date : 2002-07-31

Description :

PDF-dcd84 | Pricing is vital to the profitability of every business yet often those responsible for determining it have had little or no formal guidance in the concepts and techniques that should underpin it. Get it wrong and you may alienate your customers, price yourself out of the market or eat into your profit margins.This briefing takes a business-oriented, cross-functional view to pricing. It examines t… Pricing For Long-term Profitability (Management Briefings Executive Series)


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Pricing For Long-term Profitability (Management Briefings Executive Series) by by Alan Warner

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Marketing Strategies Emerging Rajendra Nargundkar PDF B6d15f148

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: Marketing Strategies for Emerging Markets

ISBN : #8174464107 | Date : 2005-12-01

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PDF-e4a98 | … Marketing Strategies for Emerging Markets


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Photography Business Marketing Strategy Advertising PDF 35e0e714b

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Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets PDF




by Brian Mahoney : Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets

ISBN : #154246398X | Date : 2017-01-09

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PDF-f5563 | With this Photography Business Marketing Video Marketing Strategy for Free Online Advertising book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Photography Business business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Photog… Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets


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Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets by by Brian Mahoney

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Designing Customer Centric Organization Strategy Structure PDF 10b1f871d

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Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process PDF




by Jay R. Galbraith : Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process

ISBN : #0787979198 | Date : 2005-04-14

Description :

PDF-a7571 | Designing the Customer-Centric Organization offers todayâ??s business leaders a comprehensive customer-centric organizational model that clearly shows how to put in place an infrastructure that is organized around the demands of the customer. Written by Jay Galbraith (the foremost expert in the field of organizational design), this important book includes a tool that will help determine how custo… Designing the Customer-Centric Organization: A Guide to Strategy, Structure, and Process


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Designing Delivering Superior Customer Value PDF 719512a7d

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by Art Weinstein : Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

ISBN : #1574442406 | Date : 1999-06-24

Description :

PDF-5da1c | Great companies don’t just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers. The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century… Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications


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[Pub.33CFL] Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications PDF | by Art Weinstein


Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications by by Art Weinstein

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